Who owns Artichoke Joe's casino

Artichoke Joe’s Casino, a landmark in the San Bruno, California, has been a prominent fixture in the gambling industry since its inception. Known for its rich history and vibrant atmosphere, the casino has attracted numerous patrons over the years. But who exactly owns this iconic establishment? The Founding Family: The Uong Family Artichoke Joe’s Casino was founded by Joe Uong, a Chinese immigrant who arrived in the United States in the early 20th century. Joe, affectionately known as “Artichoke Joe,” established the casino in 1916, making it one of the oldest gambling establishments in the country.

  • Starlight Betting Lounge
    new
    Celestial Bet100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Cash King Palace
    Royal Wins100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Lucky Ace Palace
    Luck&Luxury100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Silver Fox Slots
    Elegance+Fun100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Golden Spin Casino
    Luxury Play100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Spin Palace Casino
    Win Big Now100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Diamond Crown Casino
    Opulence & Fun100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Royal Fortune Gaming
    Opulence & Thrills100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Lucky Ace Casino
    Luck&Luxury100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Jackpot Haven
    Thrills&Wins100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more

Who owns Artichoke Joe's casino

Artichoke Joe’s Casino, a landmark in the San Bruno, California, has been a prominent fixture in the gambling industry since its inception. Known for its rich history and vibrant atmosphere, the casino has attracted numerous patrons over the years. But who exactly owns this iconic establishment?

The Founding Family: The Uong Family

Artichoke Joe’s Casino was founded by Joe Uong, a Chinese immigrant who arrived in the United States in the early 20th century. Joe, affectionately known as “Artichoke Joe,” established the casino in 1916, making it one of the oldest gambling establishments in the country.

Joe Uong’s Legacy

  • Early Beginnings: Joe Uong started with a small gambling parlor, which quickly gained popularity due to its friendly atmosphere and fair play.
  • Expansion: Over the years, the casino expanded, adding more games and attracting a diverse clientele.
  • Community Impact: Artichoke Joe’s became a community hub, hosting various events and contributing to local charities.

The Current Ownership

After Joe Uong’s passing, the casino was passed down through the family. Today, Artichoke Joe’s Casino is owned and operated by Joe Uong’s descendants, maintaining the family’s legacy in the gambling industry.

Key Figures in Current Ownership

  • Michael Uong: A direct descendant of Joe Uong, Michael has been instrumental in modernizing the casino while preserving its historical charm.
  • Family Members: Other family members play significant roles in the day-to-day operations, ensuring the casino remains a family-run business.

Modernization and Growth

Under the current ownership, Artichoke Joe’s Casino has undergone several transformations to keep up with the evolving gambling industry.

Key Modernization Efforts

  • Technological Upgrades: The casino has integrated modern technology, including electronic slot machines and online betting options.
  • Expansion Projects: Recent expansions have added more gaming areas, dining options, and entertainment venues.
  • Regulatory Compliance: The ownership has ensured that the casino adheres to all state and federal regulations, maintaining a reputation for integrity.

Community Engagement

Artichoke Joe’s Casino continues to be an active member of the San Bruno community, participating in local events and supporting charitable causes.

Community Initiatives

  • Charitable Donations: The casino regularly donates to local charities and community organizations.
  • Events and Festivals: Artichoke Joe’s hosts and sponsors various community events, fostering a sense of togetherness.
  • Employee Involvement: The ownership encourages employees to volunteer and participate in community service activities.

Artichoke Joe’s Casino remains a testament to the Uong family’s dedication to the gambling industry and their commitment to the community. Under the current ownership, the casino continues to thrive, blending its rich history with modern innovations.

online slot machine addiction

Online slot machines have become a popular form of entertainment, offering players the thrill of spinning reels and the chance to win big. However, with this popularity comes the risk of addiction. Online slot machine addiction is a serious issue that can have profound effects on an individual’s life, both financially and emotionally. This article delves into the causes, signs, and ways to address online slot machine addiction.

Causes of Online Slot Machine Addiction

Several factors can contribute to the development of an addiction to online slot machines:

  • Accessibility: Online slot machines are readily available 247, making it easy for individuals to play at any time.
  • Instant Gratification: The fast-paced nature of slot machines provides immediate feedback, which can be highly addictive.
  • Psychological Triggers: Features like flashing lights, sounds, and animations can stimulate the brain’s reward system, leading to compulsive behavior.
  • Social Isolation: For some, online gambling can be a way to escape loneliness or social isolation.

Signs of Online Slot Machine Addiction

Recognizing the signs of addiction is crucial for early intervention. Some common indicators include:

  • Increased Time Spent Gambling: Spending more and more time playing online slot machines.
  • Financial Problems: Struggling to pay bills or debts due to gambling losses.
  • Neglecting Responsibilities: Ignoring work, school, or family obligations to gamble.
  • Mood Changes: Experiencing mood swings, irritability, or depression related to gambling.
  • Lying About Gambling: Concealing the extent of gambling activities from friends and family.
  • Chasing Losses: Attempting to win back lost money by gambling more.

Consequences of Online Slot Machine Addiction

The consequences of online slot machine addiction can be far-reaching and severe:

  • Financial Ruin: Accumulating debt, bankruptcy, and financial instability.
  • Emotional Distress: Anxiety, depression, and a sense of hopelessness.
  • Relationship Strain: Conflict with family and friends, leading to isolation.
  • Legal Issues: Potential legal problems related to gambling debts or illegal activities to finance gambling.
  • Health Problems: Stress-related health issues such as insomnia, headaches, and gastrointestinal problems.

How to Address Online Slot Machine Addiction

Addressing online slot machine addiction requires a multifaceted approach:

1. Self-Help Strategies

  • Set Limits: Establish time and money limits for gambling.
  • Avoid Triggers: Identify and avoid situations or environments that encourage gambling.
  • Seek Support: Join support groups like Gamblers Anonymous.

2. Professional Help

  • Therapy: Cognitive-behavioral therapy (CBT) can help individuals recognize and change harmful gambling behaviors.
  • Counseling: Professional counseling can provide emotional support and strategies for recovery.
  • Medication: In some cases, medication may be prescribed to help manage symptoms of depression or anxiety.

3. Accountability

  • Inform Loved Ones: Share your struggle with trusted friends or family members who can provide support and accountability.
  • Self-Exclusion Programs: Utilize self-exclusion programs offered by online gambling platforms to restrict access.

4. Financial Management

  • Budgeting: Create a budget that excludes gambling expenses.
  • Debt Management: Seek assistance in managing and paying off gambling-related debts.

Online slot machine addiction is a serious issue that requires awareness and proactive measures to address. By understanding the causes, recognizing the signs, and taking steps to manage the addiction, individuals can work towards recovery and a healthier lifestyle. If you or someone you know is struggling with online slot machine addiction, seeking help is the first step towards regaining control and improving overall well-being.

Adam and Lilith family tree【fortunejack promo】

In the world of online entertainment and gambling, stories of legendary figures often emerge. One such captivating tale is that of the Adam and Lilith family tree, intertwined with the exciting promotions offered by FortuneJack, a leading online casino. This article delves into the mythical origins of Adam and Lilith and how their legacy resonates in the world of online gambling.

The Mythical Origins

Adam: The First Man

  • Creation: According to ancient texts, Adam was the first man created by God. He was formed from the dust of the earth and breathed into life.
  • Role: Adam was tasked with naming all creatures and was placed in the Garden of Eden.

Lilith: The First Woman

  • Creation: Lilith was also created from the dust of the earth, making her Adam’s equal in origin.
  • Conflict: Their relationship was tumultuous, leading Lilith to leave Eden. This departure set the stage for a complex family dynamic.

The Family Tree

Adam’s Descendants

  • Cain and Abel: The first sons of Adam and Eve, representing the duality of human nature.
  • Seth: The third son, often seen as a replacement for Abel, symbolizing renewal and continuity.

Lilith’s Legacy

  • Mystical Connections: Lilith’s descendants are often associated with mystical and supernatural elements, adding an enigmatic layer to the family tree.
  • Influence on Folklore: Her story has influenced various cultures, from Jewish folklore to modern literature and art.

FortuneJack Promo: A Modern Resonance

The Casino Connection

  • Adam and Lilith in Gaming: The themes of creation, conflict, and renewal resonate in the world of online casinos, where players embark on their own journeys of fortune and fate.
  • FortuneJack’s Offerings: FortuneJack offers a variety of promotions, including welcome bonuses, free spins, and loyalty rewards, mirroring the diverse experiences of the Adam and Lilith family tree.

Promotions and Bonuses

  • Welcome Bonus: New players receive a generous welcome bonus, akin to the fresh start Adam and Lilith’s descendants sought.
  • Free Spins: These spins offer players the chance to explore new games and opportunities, much like the exploration of new lands by the family’s descendants.
  • Loyalty Rewards: Regular players are rewarded with loyalty points, reflecting the continuity and renewal symbolized by Seth.

The Adam and Lilith family tree is a rich tapestry of creation, conflict, and renewal. In the world of online gambling, FortuneJack captures these themes through its diverse promotions and bonuses. Whether you’re a new player or a seasoned gambler, the stories of Adam and Lilith continue to inspire and captivate, much like the exciting experiences offered by FortuneJack.

bet365 originall

Introduction

Bet365, one of the world’s leading online gambling companies, has a fascinating origin story that traces back to the early days of the internet. Founded by Denise Coates in 2000, Bet365 has grown from a small, family-run business into a global powerhouse in the online entertainment and gambling industry. This article delves into the origins of Bet365, highlighting key milestones and the visionary leadership that drove its success.

The Early Days: A Family Business

Denise Coates: The Visionary Founder

  • Background: Denise Coates, a mathematics graduate from the University of Sheffield, had a keen interest in the gambling industry from a young age. She worked alongside her father, Peter Coates, who owned a chain of betting shops in the UK.
  • Innovative Idea: Recognizing the potential of the internet, Denise Coates borrowed £15 million from a local bank to develop an online betting platform. This was a bold move, as the internet was still in its infancy, and online gambling was not yet mainstream.

The Birth of Bet365

  • Launch: In March 2001, Bet365 was officially launched. The company started with a small team and a focus on providing a user-friendly online betting experience.
  • Initial Challenges: The early days were not without challenges. The company had to navigate the complexities of online transactions, regulatory hurdles, and competition from established players in the industry.

Key Milestones in Bet365’s Journey

Expansion into Sports Betting

  • Diversification: Bet365 quickly expanded its offerings beyond traditional sports betting to include a wide range of sports and events. This diversification helped the company attract a broader audience.
  • Technological Advancements: The company invested heavily in technology to ensure a seamless user experience, including live streaming of events and real-time betting options.

Entry into Casino and Games

  • Casino Platform: In 2004, Bet365 launched its online casino platform, offering a variety of games such as baccarat, roulette, and electronic slot machines. This move further diversified the company’s revenue streams.
  • Games Section: The introduction of a dedicated games section allowed Bet365 to tap into the growing market for online entertainment, offering popular titles and exclusive content.

Global Reach

  • International Expansion: Bet365’s success in the UK paved the way for international expansion. The company established operations in various countries, including Australia, Spain, and the United States.
  • Regulatory Compliance: Navigating different regulatory environments was a significant challenge. Bet365 invested in legal expertise and compliance teams to ensure adherence to local laws and regulations.

The Impact of Bet365 on the Industry

Innovation and Leadership

  • User Experience: Bet365’s focus on user experience set a new standard in the industry. The company’s intuitive interfaces, comprehensive betting options, and reliable customer service became benchmarks for competitors.
  • Technological Leadership: Bet365’s continuous investment in technology, including mobile apps and advanced security measures, positioned the company as a leader in the online gambling space.

Economic Impact

  • Job Creation: Bet365’s growth created thousands of jobs both directly and indirectly, contributing to the local and global economy.
  • Tax Revenue: The company’s success generated significant tax revenue for various governments, supporting public services and infrastructure.

Bet365’s origin story is a testament to the power of vision, innovation, and perseverance. From its humble beginnings as a family-run business, Bet365 has evolved into a global leader in online gambling, setting new standards for the industry and shaping the future of online entertainment.

Source

  1. Who owns Artichoke Joe's casino
  2. online slot machine addiction
  3. online slot machine addiction
  4. online slot machine addiction
  5. online slot machine addiction
  6. online slot machine addiction

Frequently Questions

What games are available at Artichoke Joe's Casino?

Artichoke Joe's Casino offers a diverse range of games to cater to all types of players. You can enjoy classic table games such as Blackjack, Baccarat, and Poker, as well as a variety of slot machines for those who prefer electronic gaming. The casino also features popular games like Pai Gow Poker and Three Card Poker, ensuring there's something for everyone. With a welcoming atmosphere and professional dealers, Artichoke Joe's Casino provides an engaging and enjoyable gaming experience. Whether you're a seasoned player or new to the casino scene, you'll find plenty of options to keep you entertained.

What are the unique features of Artichoke Joe's Casino?

Artichoke Joe's Casino, located in San Bruno, California, stands out with its unique blend of classic and modern gaming experiences. Known for its friendly atmosphere and extensive gaming options, it offers over 900 slot machines, including the latest video slots and traditional reel games. The casino also features a variety of table games, such as poker, blackjack, and baccarat, ensuring there's something for every player. Additionally, Artichoke Joe's is renowned for its excellent customer service and frequent promotions, making it a favorite among locals and visitors alike. Whether you're a seasoned gambler or a casual player, Artichoke Joe's Casino provides an inviting and exciting environment.

 

How has Artichoke Joe's Casino adapted to modern gaming trends?

Artichoke Joe's Casino has successfully adapted to modern gaming trends by integrating advanced technology and diversifying its offerings. The casino now features a robust online platform, allowing patrons to enjoy their favorite games from the comfort of their homes. Additionally, Artichoke Joe's has expanded its selection of slot machines and table games, including those with digital interfaces and interactive elements. The venue has also embraced mobile gaming, offering apps that enhance the user experience with personalized features and real-time updates. These strategic adaptations ensure that Artichoke Joe's remains competitive and appealing to contemporary gamers.

Is Artichoke Joe's Casino known for its hospitality?

Artichoke Joe's Casino is renowned for its exceptional hospitality, making it a standout destination in the Bay Area. Known for its welcoming atmosphere, the casino offers personalized service that ensures every guest feels valued. The staff's attentiveness and friendliness create a comfortable environment, enhancing the overall gaming experience. Whether you're a seasoned gambler or a first-time visitor, Artichoke Joe's Casino's commitment to hospitality ensures that you'll leave with a memorable and enjoyable experience.

What are the unique features of Artichoke Joe's Casino?

Artichoke Joe's Casino, located in San Bruno, California, stands out with its unique blend of classic and modern gaming experiences. Known for its friendly atmosphere and extensive gaming options, it offers over 900 slot machines, including the latest video slots and traditional reel games. The casino also features a variety of table games, such as poker, blackjack, and baccarat, ensuring there's something for every player. Additionally, Artichoke Joe's is renowned for its excellent customer service and frequent promotions, making it a favorite among locals and visitors alike. Whether you're a seasoned gambler or a casual player, Artichoke Joe's Casino provides an inviting and exciting environment.